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Thursday, 08 November 2007 |
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By Jo Han Mok
 Ever wondered what blogs are all about?
Blogs are publications in the internet about the blog creator's (blogger) interest, thoughts, and opinions. Some people use blogs like a personal diary that describes their everyday lives.
A corporate blog is a type of blog that is published with the support of an organization to reach their goals, such as, marketing and selling their products and services.
Businesses create a blog to strengthen relationships with important target groups and the positioning of the publishing organization as industry experts. This means that an organization creates blogs to show their knowledge about the industry they're in.
In a business perspective, corporate blogs is used as advertising, much like TV ads, print ads, audio ads, and so on. There are other reasons why corporate blogs are used; the main reason is to create stronger relations with target groups.
Reasons for corporate blogging
Place your company as the leader of the industry your company is in. Be knowledgeable about the topic.
Your forum, where your main objective is not to sell, |
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Last Updated ( Thursday, 08 November 2007 )
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